![]() ![]() Take, for example, GirlDefined – a YouTube channel run by two sisters promoting “biblical womanhood”.īoth sisters waited until marriage to kiss their husbands and describe feminism as an “ attack on God’s design for womanhood”. Purity ring organisation Silver Ring Thing has also recently remarketed as Unaltered Ministries, dropping its focus on purity rings but nonetheless holding on to its heritage.Īlongside this, new brands which recycle purity messaging are also emerging. The study is written by Sean McDowell, son of US purity culture patriarch Josh McDowell. Now, a new bible study promoting sexual purity is “ reintroducing True Love Waits” to the next generation. True Love Waits was an organisation launched in 1993 that distributed purity pledge cards. ![]() But key organisations are rebranding themselves and changing the way purity culture is presented. The identifiable rituals of purity culture – such as purity rings and pledges – have receded. My research suggests that the effects of purity culture in Britain persist. This was in part due to transatlantic transmission of American Christian purity ideals, but also due to a concurrent intensifying concern about sexual abstinence and gender roles in British Christianity. My PhD research shows that purity culture was also influential in Britain. Though purity culture is considered a US phenomenon, it had an international reach. It taught women in particular to be suspicious and ashamed of their bodies, and resulted in anxiety, panic attacks and even PTSD. In recent years, it has been shown that purity culture is harmful. A True Love Waits purity pledge card, signed and kept by a young woman in Britain during the late 1990s and 2000s.
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